The most successful companies are investing in research to understand their customers’ new buying journey. By identifying where to provide information, and what level of information and support is appropriate, they are able to reduce friction in the B2B buying process.

 

More B2B vendors are aligning internal functions such as marketing, internal sales, external sales, and customer service to provide the right information at the right time in the right way to promote customer success.  Download this Customer Journey Infographic for more information.