Who We Are

JDF Associates is a sales and marketing firm which specializes in manufacturers’ representation.  As a leader in the industry, we have enjoyed a successful and steady growth since our inception in 1986. We represent the following channels: Industrial/MRO, Construction/Rental, Safety, Fire/Rescue, Utility, Food Processing and Welding. We value our well established relationships and serve quality manufacturers, distributors and end users.

We have a total of 31 outside sales representatives covering 35 states in the Southeast, Northeast, Midwest and Southwest United States, including Puerto Rico and the Caribbean Basin. Our corporate office is located in Alpharetta, Georgia and houses our world-class sales and marketing team.

Purpose Statement

At JDF Associates our mission is clear, to maximize the value we bring to each relationship. We do this by focusing on:

  • Unequaled responsiveness from our sales and support staff
  • Commitment to grow profitability
  • Multiple lines with complementary solutions
  • Cohesiveness of a large geographical coverage with local representation
  • Strong focus on end user relationships to drive demand
  • Strategic go to market plans and custom solutions driven by our business intelligence software

Value Statement

With a commitment to HONOR God in all that we do, by having RESPECT for ourselves and others, while acting with INTEGRITY in order to develop our people into LEADERS, give exceptional SERVICE to our customers, and return PROFITABILITY to our manufacturers by emphasizing TEAMWORK, delivering INNOVATION, and taking RESPONSIBILITY for quality in order to form lasting RELATIONSHIPS within our business, FAMILY and local COMMUNITY.


Jeff Fordham founded the firm in the spring of 1986.  JDF Associates initially started covering the three lower southeastern states. Our company has enjoyed rapid growth attributed in no small part to the leadership and success of our committed employees, established partnerships, and desire to be the leader in the manufacturers' representative industry.